Vertical playbooks · Australia
Each vertical has its own buying logic, regulatory floor, and SERP shape. Pick yours.
Salons
online booking · stylist portfolio galleries
Dentists
new-patient form · fee transparency
Architects
project case-study depth · RIBA-stage tagging
Builders
job-portfolio gallery · trade-body badges
Plumbers
click-to-call emergency band · service-area schema
Electricians
certification badges (NICEIC / NAPIT) · EICR landing page
Lawyers
solicitor bio pages with bar number · practice-area hub-and-spoke
Accountants
niche service hubs (Making Tax Digital, R&D, SaaS) · industry-specific landing pages
Restaurants
direct online ordering · menu as HTML with item-level schema
Gyms
class timetable as structured data · trial-pass funnel
Estate agents
instant-valuation widget · neighbourhood guide content network
Cleaning services
instant-quote form · commercial vs domestic hubs
Mechanics
MOT booking widget · service-by-service pages (clutch, brakes, diagnostics)
Roofers
job-photo gallery (drone) · free-survey CTA
Photographers
high-res portfolio with image schema · package pricing transparency
Wedding services
budget-band landing pages · venue partner network
Medical clinics
clinician bio depth + credentials · service-line hubs
Veterinarians
emergency CTA + click-to-call · species/service hubs
Tutors
subject + level hubs · exam-board landing pages
Landscapers
seasonal landing pages (spring/autumn) · service-type hubs (design, maintenance, hard-landscaping)
Tilers
before/after gallery · specialism hubs (bathroom, kitchen, exterior)
Painters & decorators
portfolio gallery · domestic vs commercial hubs
Locksmiths
24/7 click-to-call band · MLA / ALOA certification
Pest control
pest-type hubs (rats, wasps, bedbugs) · service-area pages
Removals & moving
instant-quote tool with volume calculator · service-area pages
Security systems
commercial vs domestic hubs · NSI / SSAIB certification
Garage doors
service vs install hubs · product-line landing pages (Hörmann, Garador, etc.)
Swimming pools
project-by-project case studies · construction vs maintenance hubs
Opticians
eye-test booking widget · frame-brand product hubs
Chiropractors
service-line hubs · practitioner bio with credentials
Physiotherapists
specialism hubs (sports, paediatric, post-op) · physio bio depth
Podiatrists
specialism hubs · practitioner bio with credentials
Beauty therapists
treatment-level service pages · online booking
Barbers
online booking · barber portfolio pages
Nail salons
online booking · specialism hubs
Tanning salons
spray-tan vs UV split hubs · online booking
Makeup artists
portfolio with treatment schema · booking calendar
Florists
occasion-led landing pages (weddings, funerals, anniversaries) · same-day delivery CTA
Caterers
occasion-led landing pages · menu-by-event-type hubs
Interior designers
project case-study depth · room-type hubs (kitchen, bathroom, whole-home)