Selected work
and the studio.
Senior makers
Shoreditch HQ
Flutter + Native
App studio
Performance tracked
Live dashboards
Branding cost in London ranges from £199 (logo only) to £30,000+ (premium identity programme with strategy, naming, packaging, application). This guide breaks down what each tier actually buys, with London-specific data on freelancer rates, agency rates, and premium studio pricing across Mayfair (W1J), Soho (W1), Shoreditch (EC2A), Camden (NW1) and Clerkenwell (EC1).
"Branding" covers a spectrum from "logo + colours" (£199–£1,500) to "full identity programme with naming, strategy, packaging, application, and 80-page guidelines" (£15,000–£30,000+). Most London SME founders need somewhere in the middle: visual identity that's distinctive, applicable across touchpoints, and consistent. That sits at £1,500–£6,000 in mid-tier agencies.
London market by tier: Freelancer (£500–£2,000): solo designer, basic identity, 5–10 page guidelines. Mid-tier agency (£3,000–£8,000): typically based Shoreditch (EC2A) or Camden (NW1), 4–6 weeks engagement, 25–40 page guidelines. Premium studio (£15,000–£30,000): Mayfair (W1J) or Soho (W1), brand strategy workshops, optional naming, 60–100 page guidelines, application across all touchpoints.
Our pricing: £199 logo, £399 logo + brand kit, £899 full identity (25-page guidelines + application examples + brand strategy session). Premium identity programme (with naming, packaging, full applications) we'd structure as bespoke project — typically £3,499–£7,999. Studio based in Shoreditch (EC2A).
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Logo only Mark + simple colour palette | £199–£500 |
| Logo + brand kit Above + typography + 5-page guidelines | £399–£1,500 |
| Visual identity Above + 25-page guidelines + applications | £899–£6,000 |
| Full brand programme Strategy + naming + identity + packaging + applications | £3,499–£15,000 |
| Premium identity studio Mayfair / Soho premium agency, full programme | £15,000–£30,000+ |
| Brand audit (one-off) Visual + verbal + competitive review | £299 |
| Total engagement | £199–£30k |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.