Case study · Trades · Roofing · UK · 6 months

Forge Roofing

Family-run roofers went from invisible to dominating local pack across 14 NE towns.

14/14

Local pack top-3 (target towns)

Full coverage vs 1/14

£24

Cost per lead (paid)

-71% vs £82

Monthly inbound calls

+422% vs 18

Forge had a brochureware site and a single GBP. We rebuilt service-area pages for 14 NE England towns, added drone-shot job galleries, NFRC accreditation badges, and click-to-call CTAs above the fold.

Six months later: 14 towns in local pack top-3 for 'roofers near me', cost-per-lead down 71%, two-week booking lead time vs prior 4-day reactive.