Case study · Trades · Plumbing · AU · 5 months

Horizon Plumbing

Perth emergency-plumber moved from page 3 to #1 for 'emergency plumber Perth' inside 5 months.

Organic rank 'emergency plumber Perth'

+27 vs #28

31%

Aggregator share of leads

-61% vs 80%

189

Monthly direct calls

+722% vs 23

Horizon had a Wix site and lost ~80% of leads to aggregators (Hipages, Oneflare). We rebuilt service-area pages for 22 Perth suburbs with click-to-call bands, state plumbing licence display, and a 24/7 emergency CTA.

Month 5: #1 for 'emergency plumber Perth' organic, top-3 in local pack for 19 of 22 suburbs. Aggregator share of leads dropped from 80% to 31%.