Case study · Dental · UK · 10 weeks
NorthStar Dental
London private dental practice tripled new-patient enquiries via local SEO + practice-tour video.
38
New-patient enquiries / month
+217% vs 12
#1
Local pack rank ('private dentist Marylebone')
+12 positions vs Page 2
2m 18s
Avg session duration
+193% vs 47s
NorthStar arrived with a Wix site, no schema, and an aggregator-dependent acquisition funnel. We rebuilt on Next.js with MedicalBusiness schema, treatment-level service pages, and a clinician bio system with GDC numbers in source.
Within 10 weeks the practice ranked #1 locally for 'private dentist Marylebone' and 6 adjacent terms. New-patient enquiries tripled month-over-month from week 6 onwards.
"We stopped paying aggregators within 90 days."