Case study · Marketplace · UK trades · 8 weeks
TradeMatch
Zero-to-launch marketplace for UK tradespeople, ranked on page one for 14 commercial terms within 90 days.
8 weeks
Time to MVP
Locked vs Unknown
14
Ranked commercial terms (90 days)
+14 vs 0
612
Sign-ups, month 1
+612 vs 0
£48k
Stripe Connect payment GMV (month 3)
+£48k vs 0
TradeMatch came in pre-product with a positioning hypothesis and £40k of seed runway. We ran a 2-week discovery, locked the MVP scope to a 3-sided marketplace (trade / homeowner / payment), and shipped in 8 weeks on Next.js, Stripe Connect, and Postgres.
The SEO architecture was wired in from the first commit: programmatic /trade/[category]/[area] pages, FAQPage schema on every cell, internal-link graph stress-tested before launch. We ranked on page one for 14 commercial terms inside 90 days without buying a single backlink.
"The only studio I talked to that asked about SEO before pixels."