Case study · Restaurant · Ireland · 7 weeks

Vine & Fig

Cork restaurant launched direct online ordering and cut Deliveroo dependency by 50% in one quarter.

52%

Direct order share

+52pp vs 0%

+38%

Per-order margin

+38% vs Baseline

31%

Repeat-customer rate

+158% vs 12%

Vine & Fig was 100% reliant on third-party delivery platforms with 30% margin take. We shipped a direct ordering site with Restaurant schema, menu-item schema, and integrated kitchen-display.

Within one quarter, direct orders accounted for 52% of takeaway revenue. Margin per order rose 38% on the direct channel.