We work with B2B SaaS companies across London — Shoreditch (EC2A), Old Street (EC1V), Soho (W1), Mayfair (W1J), Canary Wharf (E14), King's Cross (N1C). PLG and sales-led, £1m to £50m ARR. Web, SEO, PPC, content, retention — the full SaaS growth stack. From £499/mo for retainer or £3,999 for a sprint engagement.
B2B SaaS in London is intensely competitive across most categories. Generic digital agencies fail SaaS for predictable reasons: tracking form fills not MQLs, optimising for traffic not pipeline, treating PLG and sales-led as interchangeable, and not knowing the difference between activation and conversion. We've worked with 30+ SaaS companies across Shoreditch (EC2A) tech, Mayfair (W1J) fintech, Old Street (EC1V) PLG, Canary Wharf (E14) enterprise, and remote-first.
SaaS-specific stack we offer: Webflow / Next.js marketing site, programmatic SEO for comparison and feature pages, B2B PPC with CRM-attribution, content marketing tied to ICP categories (not vanity topics), retention marketing via HubSpot or Customer.io, fractional CMO for Series A–B leadership gap. Bundle pricing for SaaS founders raising or scaling: typically £2,499/mo for the core stack.
PLG vs sales-led we treat differently. PLG: focus on activation, time-to-value, signup-to-paid funnels, in-product growth loops. Sales-led: ABM, enterprise SEO, comparison content, sales enablement collateral. We don't do "growth" generically — the playbook depends on motion. Most clients run with us 12+ months.
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Discovery + diagnostic GTM review, channel audit, ICP mapping, 90-day plan | Free — included |
| SEO retainer (B2B SaaS) Strategy + comparison content + technical + 4 articles | £499–£3,999/mo |
| PPC retainer (B2B SaaS) Google + LinkedIn + Microsoft, MQL-attribution | £999–£3,999/mo |
| Webflow / Next.js marketing site Bespoke build, programmatic pages, A/B-tested CTAs | £3,999–£19,999 |
| Retention marketing (HubSpot) Lifecycle, expansion, churn-recovery, expansion campaigns | £999–£3,999/mo |
| SaaS Growth Bundle Web + SEO + PPC + content (12-month commitment) | £2,499/mo |
| Total engagement | £499–£7,999/mo |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.