Glossary
Redirect chain
Multiple redirects between an original URL and the final destination.
In depth
Each hop loses some link equity. More than 1 hop = optimisation opportunity. Google follows up to 5 hops then gives up.
Multiple redirects between an original URL and the final destination.
Each hop loses some link equity. More than 1 hop = optimisation opportunity. Google follows up to 5 hops then gives up.