Glossary
SERP
Search Engine Results Page.
In depth
Modern SERP composition: ~10 organic, 0–4 ads, 0–1 AI Overview, 0–1 featured snippet, 0–1 local pack, 0–1 People Also Ask, 0–1 video carousel. Composition varies wildly by query intent.
Search Engine Results Page.
Modern SERP composition: ~10 organic, 0–4 ads, 0–1 AI Overview, 0–1 featured snippet, 0–1 local pack, 0–1 People Also Ask, 0–1 video carousel. Composition varies wildly by query intent.