Guide · 10 min · Updated 20/05/2026
Content strategy for 2026: hub-and-spoke, citation-ready
Why hub-and-spoke beats topic clusters, and how to write spokes that AI models cite.
Hub-and-spoke beats flat content
A hub page covers a topic exhaustively and links down to spokes that drill into sub-topics. Spokes link back up and laterally to siblings. The structure tells Google what your site is authoritative about — and concentrates link equity where it converts.
Spokes must be citable
Citable means: one claim per paragraph, named statistic with source, defined terms in their own block. AI models pull short passages — write passages that can stand alone.
Common questions
How many spokes per hub?
5–15 is the working range. Below 5 the hub looks thin; above 15 you start losing the topical concentration.