Guide · 9 min · Updated 20/05/2026
Google Business Profile mastery
GBP categories, attributes, products, posts — the optimisation order that moves the local pack fastest.
Categories — primary + secondary
Primary category is the single highest-leverage field. Match the search behaviour, not the legal company name. Add 5–9 secondary categories to capture adjacent queries.
Posts and Q&A — neglected leverage
Weekly Posts plus seeded Q&A (asked by you, answered by you) move rankings on long-tail. Most local businesses ignore both.
Common questions
Does GBP suspension recover?
Yes — submit appeal with documentation. Common cause: keyword-stuffed business names. Use the legal name exactly.