Guide · 14 min · Updated 20/05/2026
Schema markup deep-dive: which types matter in 2026
Twenty schema types ranked by ranking + CTR impact, with JSON-LD examples for each.
Tier 1: must-have on every site
Organization, WebSite, BreadcrumbList. These three power site-links, knowledge-panel, breadcrumb-trail rich results. Render in JSON-LD on every page.
Tier 2: by site type
Article (publishers), Product + Offer (ecommerce), LocalBusiness (local services), Event (event sites), Recipe (food publishers), Course (education), JobPosting (hiring).
Tier 3: AI-search optimised
FAQPage, HowTo, DefinedTerm, Dataset, Quotation. These help AI models extract passages and attribute them to your domain.
Common questions
Does microdata still work?
It works but is harder to maintain. JSON-LD is Google's recommended format.