Selected work
and the studio.
Senior makers
Shoreditch HQ
Flutter + Native
App studio
Performance tracked
Live dashboards
What does logo design actually cost in London in 2026? Freelancer rates £200–£800. London agency rates £1,500–£6,000. Premium identity studios £8,000–£30,000. Our published rate: £199 for a 3-concept logo, £399 for logo + brand kit, £899 for full identity. Studio in Shoreditch (EC2A).
Logo design pricing in London ranges wildly. Freelancers on Upwork or Fiverr quote £50–£500. London freelancers in Soho (W1) and Hackney (E8) typically charge £400–£1,200. Mid-tier London agencies in Shoreditch (EC2A), Camden (NW1), Clerkenwell (EC1) sit at £1,500–£6,000. Premium identity studios in Mayfair (W1J) and Soho (W1) charge £8,000–£30,000+ for a full identity programme.
What you actually pay for at higher tiers: brand strategy (workshops, positioning, naming), more concepts (5–10 vs 3), more revisions (unlimited vs 2 rounds), full guidelines document (40 pages vs 5), application across touchpoints (packaging, signage, vehicle livery, etc.). For 90% of SME founders, mid-tier work delivers what's needed without paying premium-tier guidelines fees.
Our pricing: £199 for 3-concept logo with 2 revisions, vector files, and basic colour + typography note. £399 adds 5-page brand kit (palette, typography, logo lockups, basic dos/don'ts). £899 is full identity with 25-page guidelines, application examples, and brand strategy session. All work in our Shoreditch (EC2A) studio with senior designers (no offshore juniors).
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Fiverr / cheap freelancer Templates, basic, often plagiarised | £50–£200 |
| UK freelancer Solo designer, limited revisions, 1 concept | £200–£800 |
| London freelancer Soho W1 / Hackney E8, 2–3 concepts | £400–£1,200 |
| Mid-tier agency Shoreditch / Camden / Clerkenwell, 3–5 concepts + brand kit | £1,500–£6,000 |
| Premium identity studio Mayfair / Soho, full strategy + identity programme | £8,000–£30,000+ |
| MeridianWeb (fixed) £199 logo / £399 logo+kit / £899 full identity | £199–£899 |
| Total engagement | £199–£899 |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.