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COMPARISON GUIDE

Native vs Cross-Platform Apps
compared.

An honest side-by-side. Cost, time, pros, cons, and our take on which suits which type of London business.

PERFORMANT

Native (Swift + Kotlin)

£120k–£350k
24–40 wks

PROS

  • Best performance possible
  • Full platform-API access (camera, ARKit, biometrics)
  • Best UX feel on each platform
  • Better long-term maintainability for complex apps
  • Zero risk on platform updates

TRADE-OFFS

  • ~2x cost vs cross-platform
  • ~2x team size (iOS + Android)
  • Slower to ship features (ship twice)
  • Platform UX divergence requires designers

BEST FOR

  • Apps with complex animations / AR / camera-heavy
  • High-performance gaming
  • Apps with deep system integration
  • Long-life apps (5+ year horizon)
vs
PRAGMATIC

Cross-Platform (Flutter / RN)

£60k–£180k
16–28 wks

PROS

  • Single codebase for iOS & Android
  • 40–60% cheaper
  • Faster shipping — one team, one stack
  • Easier hiring (Flutter / RN talent broad)
  • Hot-reload speeds dev cycles
  • Mature for most use cases in 2026

TRADE-OFFS

  • ~5–15% performance gap on graphics-heavy work
  • Some platform-specific work still needs native bridges
  • Slightly larger app size
  • Platform-API access can lag native

BEST FOR

  • Most consumer apps
  • Fintech & B2B SaaS apps
  • MVPs and iterating products
  • Anywhere total cost matters
WHICH IS RIGHT FOR YOU?

Decision matrix.

Camera-heavy or AR-first app
→
Native
Standard B2B / consumer app
→
Cross-Platform
Funded startup, fast iteration matters
→
Cross-Platform
Will outsource maintenance long-term
→
Cross-Platform
Performance-critical (gaming, video)
→
Native
Need to ship to both platforms in < 16 weeks
→
Cross-Platform
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