PPC management fees in London 2026 range from £449/mo (small specialist) to £15,000/mo (enterprise media). Plus ad spend. Plus vertical-specific CPC reality — PPC keywords are themselves expensive (£18–£35 CPC). This guide breaks down what each tier actually delivers and what realistic CPC ranges look like across London digital-services verticals. Studio in Shoreditch (EC2A).
PPC management fees split into four tiers. Freelancer (£200–£700/mo): solo specialist, single-channel, weekly check-ins. Small agency (£800–£2,000/mo): 2–3 channels, weekly Slack updates, quarterly reviews. Mid-tier agency (£2,500–£6,000/mo): full multi-channel, dedicated account manager, monthly creative production. Enterprise media agency (£8,000–£15,000/mo): dedicated team, attribution modelling, executive reviews.
London-specific reality on ad spend: hero PPC keywords are punishingly expensive (Google Ads CPC for "ppc agency london" itself is £18–£35; "seo agency london" £14–£28; "web design london" £8–£16). Long-tail and borough-specific terms are cheaper but lower volume. Minimum viable monthly ad spend per channel: £1,500 to generate statistical signal within 60 days.
Our pricing: PPC Starter £449/mo (single channel), Standard £899/mo (2 channels, A/B testing), Pro £1,499/mo (3+ channels, dedicated lead). Plus ad spend (paid direct to Google / Meta / LinkedIn / Microsoft, never marked up). Most London SME clients run £3,000–£10,000/mo total spend across our retainer + media budget. Studio is in Shoreditch (EC2A).
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Freelance PPC (solo) Single channel, weekly check-ins | £200–£700/mo |
| Small agency 2–3 channels, weekly Slack, quarterly reviews | £800–£2,000/mo |
| Mid-tier agency Full multi-channel, dedicated AM, monthly creative | £2,500–£6,000/mo |
| Enterprise media agency Dedicated team, attribution, exec reviews | £8,000–£15,000/mo |
| MeridianWeb (fixed) £449 starter / £899 standard / £1,499 pro | £449–£1,499/mo |
| Ad spend (separate) £1,500/mo minimum recommended per channel | Pass-through |
| Total engagement | £449–£15k/mo |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.