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PRICE GUIDE · LONDON PPC AGENCIES

PPC Cost
London 2026

PPC management fees in London 2026 range from £449/mo (small specialist) to £15,000/mo (enterprise media). Plus ad spend. Plus vertical-specific CPC reality — PPC keywords are themselves expensive (£18–£35 CPC). This guide breaks down what each tier actually delivers and what realistic CPC ranges look like across London digital-services verticals. Studio in Shoreditch (EC2A).

FROM £449/mo
RANGE
£449–£15k/mo
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Selected work
and the studio.

London studio team workspace
Senior makers
Shoreditch HQ
Mobile app development
Flutter + Native
App studio
Analytics dashboard
Performance tracked
Live dashboards

What's included
in the engagement.

Free 45-min strategy call within 24 hours

Fixed-price proposal within 5 working days

Senior maker on every brief

You own all code, designs & accounts

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How we work.

PPC management fees split into four tiers. Freelancer (£200–£700/mo): solo specialist, single-channel, weekly check-ins. Small agency (£800–£2,000/mo): 2–3 channels, weekly Slack updates, quarterly reviews. Mid-tier agency (£2,500–£6,000/mo): full multi-channel, dedicated account manager, monthly creative production. Enterprise media agency (£8,000–£15,000/mo): dedicated team, attribution modelling, executive reviews.

London-specific reality on ad spend: hero PPC keywords are punishingly expensive (Google Ads CPC for "ppc agency london" itself is £18–£35; "seo agency london" £14–£28; "web design london" £8–£16). Long-tail and borough-specific terms are cheaper but lower volume. Minimum viable monthly ad spend per channel: £1,500 to generate statistical signal within 60 days.

Our pricing: PPC Starter £449/mo (single channel), Standard £899/mo (2 channels, A/B testing), Pro £1,499/mo (3+ channels, dedicated lead). Plus ad spend (paid direct to Google / Meta / LinkedIn / Microsoft, never marked up). Most London SME clients run £3,000–£10,000/mo total spend across our retainer + media budget. Studio is in Shoreditch (EC2A).

Cost breakdown.

A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.

PhaseCost (typical)
Freelance PPC (solo)
Single channel, weekly check-ins
£200–£700/mo
Small agency
2–3 channels, weekly Slack, quarterly reviews
£800–£2,000/mo
Mid-tier agency
Full multi-channel, dedicated AM, monthly creative
£2,500–£6,000/mo
Enterprise media agency
Dedicated team, attribution, exec reviews
£8,000–£15,000/mo
MeridianWeb (fixed)
£449 starter / £899 standard / £1,499 pro
£449–£1,499/mo
Ad spend (separate)
£1,500/mo minimum recommended per channel
Pass-through
Total engagement£449–£15k/mo
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Pick a tier and start today.

All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.

Starter

PPC Management in London Starter

£449 /mo
  • Core deliverable
  • Monthly review
  • Slack-only support
  • No minimum term
Secure checkout via Stripe · UK VAT included
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Standard

PPC Management in London Standard

£1,123 /mo
  • Everything in Starter
  • Weekly sync + creative
  • Senior strategist
  • Custom dashboard
Secure checkout via Stripe · UK VAT included
Pro

PPC Management in London Pro

£2,245 /mo
  • Everything in Standard
  • Dedicated team
  • Quarterly strategy
  • Priority response
Secure checkout via Stripe · UK VAT included
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Free strategy call. Fixed proposal in 5 days.

Senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal. No fee until you proceed.

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FAQ.

Industry standard 12–18% of media spend. Our flat-fee model is cheaper above £5,000/mo media spend (£899/mo < 18% of £5k). Below £3,000/mo media spend, % models can be cheaper but performance-incentivised pricing rarely benefits buyer.
Auction is dense (4,000+ London digital agencies bidding) and many bidders are themselves running PPC for clients (agencies bid against agencies in their own auction). London commercial-services CPCs run 30–50% higher than UK averages.
B2B SaaS: £180–£500. E-commerce D2C: £15–£60. Local services: £30–£120. Professional services: £80–£250. Enterprise software (£30k+ ACV): £500–£1,200. We benchmark against your actual CAC payback model, not industry averages.
Below £1,500/mo total ad spend. Below £100 LTV (D2C consumables can work but need scale). When organic SEO can capture the same traffic for less. When the buying cycle is so long (12+ months) that LinkedIn/email outreach beats PPC.
Flat fees align incentive (we don't push you to spend more for higher fees). % models distort decisions especially around channel mix. Most professional buyers prefer flat-fee with annual review pegged to actual hours / scope.
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