Selected work
and the studio.
Senior makers
Shoreditch HQ
Flutter + Native
App studio
Performance tracked
Live dashboards
Shopify vs WooCommerce is the e-com platform decision most UK D2C brands face. Honest comparison from a London Shopify Partner + Klaviyo Master that has shipped 60+ Shopify stores and 30+ WooCommerce builds. When Shopify wins, when WooCommerce wins, total cost of ownership analysis. Studio in Shoreditch (EC2A).
Shopify wins for the vast majority of D2C brands launching today: managed hosting, native payment gateways, app ecosystem, secure-by-default checkout, Shop Pay (highest-converting wallet in UK), and Klaviyo / Recharge / loyalty integrations that work out the box. We're a Shopify Partner; bias acknowledged. We've built 60+ Shopify stores across Shoreditch (EC2A), Soho (W1), Mayfair (W1J), Hackney (E8) and Battersea (SW11).
WooCommerce wins when: you already have a WordPress site you don't want to rebuild, you sell something WooCommerce handles uniquely well (LMS bundled with merch, complex variable products, recurring + virtual goods), you need plugin-level customisation Shopify Functions can't replicate, or you're below £30k revenue and even Shopify Basic (£25/mo) is too steep. WooCommerce is genuinely cheaper at the bottom; that gap closes fast above £100k revenue.
Total cost of ownership at £1m revenue: Shopify Advanced (£299/mo) + 5–8 paid apps (£200–£500/mo) + occasional dev = ~£9k/yr platform. WooCommerce equivalent: hosting (£100/mo for managed VPS) + plugins (£500–£1,500 one-off + renewals) + dev for maintenance (£3k–£8k/yr) = ~£6–12k/yr. Margin is thinner than people assume; ops complexity is the real difference.
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Shopify (basic) Custom-themed store, 5 collections, Klaviyo, payments | £1,999–£5,999 |
| Shopify (mid) Above + subscriptions, loyalty, advanced filtering | £5,999–£14,999 |
| Shopify Plus migration Replatform to Plus, B2B portal, custom Functions | £9,999–£39,999 |
| WooCommerce (basic) WordPress base + WooCommerce + ACF + payments | £1,499–£4,999 |
| WooCommerce (mid) Above + subscriptions plugin + variable products + ERP | £4,999–£14,999 |
| Migration (either direction) Shopify ↔ WooCommerce with customer + order import | £1,999–£7,999 |
| Total engagement | £1,999–£39,999 |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.