Dental · n = 40
UK dental practice marketing pricing study 2026
What 40 UK dental practices pay for SEO, web, and paid media. Real numbers from real invoices.
| Service | Low (10th) | Median | High (90th) |
|---|---|---|---|
| Website rebuild | £1,200 | £3,500 | £9,800 |
| SEO retainer / month | £450 | £1,100 | £2,800 |
| Google Ads management / month | £350 | £800 | £1,900 |
| Brand identity refresh | £800 | £2,200 | £6,500 |
Methodology + notes
- · Sample drawn from 40 UK private + mixed NHS practices, March-May 2026
- · Median website rebuild is up 22% year-over-year — driven by HIPAA-adjacent compliance + WCAG remediation
- · SEO retainer pricing is highly bimodal: aggregator-displacement engagements cluster at the high end