Trades · n = 60
UK trades (plumbers / electricians / builders) marketing pricing 2026
What UK trades actually pay for digital. 60-business sample across plumbing, electrical, building, roofing.
| Service | Low (10th) | Median | High (90th) |
|---|---|---|---|
| Website rebuild | £600 | £1,800 | £5,500 |
| SEO retainer / month | £250 | £600 | £1,800 |
| Google Ads management / month | £350 | £750 | £1,600 |
| Service-area page network build (one-off) | £400 | £1,200 | £3,800 |
Methodology + notes
- · Sample drawn from 60 UK trades businesses across plumbing, electrical, building, roofing
- · Cost-per-lead via paid: median £42 (plumbing emergency: £85; standard installation: £24)
- · Aggregator-displacement engagements consistently produce 60-80% reduction in cost-per-lead inside 6 months