Webflow vs WordPress is the wrong question for some buyers and the right question for others. Honest comparison from a London team that builds both: when Webflow wins, when WordPress wins, when neither is right (and Next.js is). Studio in Shoreditch (EC2A), working across W1, EC1, EC2A, NW1, E14, SW11. Free 30-min decision call.
Webflow wins when: site under 100 pages, marketers need real design control, you don't want plugin maintenance tax, you want fast load by default, and you can pay Webflow's hosting fee (£19–£29/mo). Most London SME marketing sites fit Webflow well. We've shipped 80+ Webflow builds since 2019 across Shoreditch (EC2A), Soho (W1), Mayfair (W1J), Camden (NW1).
WordPress wins when: you have an in-house WordPress dev team, you need an obscure plugin only available on WordPress, the budget is <£1k and you genuinely cannot afford Webflow hosting, multilingual content management is heavy. WordPress's economic moat is the plugin ecosystem — if you need WooCommerce-deep e-commerce, ACF-style content modelling, or LMS plugins, WordPress is hard to beat for cost.
Neither wins when: you need full e-commerce (Shopify), enterprise content modelling (Sanity / Strapi headless + Next.js), or programmatic SEO at scale (Next.js with custom CMS). For founders raising at >£5m valuation, Next.js + headless CMS is often the right call. We build all four stacks — we'll recommend honestly based on your needs.
A typical engagement breaks down like this. Every line is in your fixed-price proposal — no day-rate ambiguity.
| Phase | Cost (typical) |
|---|---|
| Webflow build (basic) 8-page site, CMS, animations, SEO | £1,299–£3,999 |
| Webflow build (mid) 20-page site, CMS, advanced animations, integrations | £3,999–£9,999 |
| Webflow Plus (complex) Memberships, Logic, e-commerce, GSAP | £9,999–£19,999 |
| WordPress build (basic) 10-page site, custom theme, ACF, basic SEO | £1,499–£4,999 |
| WordPress build (mid) Above + WooCommerce or LMS plugin work | £4,999–£14,999 |
| Migration (either direction) Webflow ↔ WordPress with redirect mapping | £999–£2,999 |
| Total engagement | £1,299–£19,999 |
All tiers include free strategy call, fixed scope, and 30-day post-launch support. Buy direct via Stripe or book a call first — the price is the same either way.
Free strategy call within 24 hours. A senior strategist (not a sales rep) reviews your brief and follows up with a fixed-price proposal in 5 working days.