Guide · 13 min · Updated 20/05/2026
Ecommerce SEO 2026: PDP depth, faceted nav, schema
Why most ecommerce SEO fails at the PDP, not the category page.
Stop using manufacturer copy on PDPs
Identical copy across 10,000 retailers gives Google nothing to differentiate on. Rewrite the top 100 PDPs minimum with original copy, customer FAQs, and unique imagery. Long-tail PDPs can stay templated.
Faceted navigation needs explicit rules
Decide which facets generate indexable URLs (e.g. brand × category) and which are noindexed (size, colour). Use robots.txt + canonical + noindex meta to enforce.
Schema on every PDP
Product, Offer, AggregateRating, Review. This is the single highest-leverage CTR move on ecommerce sites today; rich snippets on price + stars on the SERP add ~20% CTR.
Common questions
Should I use HTML sitemaps?
For large catalogues yes — they aid both crawling and user navigation. Linked from footer.