Guide · 6 min · Updated 20/05/2026
Voice search in 2026: should you optimise for it?
Voice search peaked in 2019. Today it's 6% of queries. Optimise for conversational SEO instead.
Voice search ≠ voice assistants
Voice assistants (Alexa, Siri, Google Assistant) read from Featured Snippets, schema FAQ, and Knowledge Graph entries. Optimise for Featured Snippets and you optimise for voice.
Common questions
Should I create a voice-search strategy?
Only if you sell into voice-commerce categories (Alexa skills, automotive). For everyone else, conversational long-tail content + featured snippets cover the use case.