Newsletter · Weekly · Short
One email a week. No spam, no auto-funnels.
What we are seeing inside client portfolios across UK, US, AU and IE markets — what is working, what is breaking, and the platform shifts that matter. Plus the occasional unpopular opinion.
Recent issues
- AI Overviews killed the snippet, not search
- The llms.txt debate is noise
- Why we stopped pitching 12-month SEO retainers
- Schema doesn't rank, but rich results do
- The Core Web Vitals failures nobody talks about
- Programmatic SEO is not spam
- The three-clicks-to-everything rule
- You are not too small for international SEO
- AI-search referral traffic is real but small
- The real cost of a bad CMS choice